Why Do I Need Search Engine Optimization?
If you have a wine making store in Seattle and people search for "wine making in Seattle" you should come up first, right? The reality is that is not the case. Search Engines are very crowded and are constantly changing and adding new rules trying to give users the most relevant search results. If you go to a search engine now and searched for "wine making Seattle", there is a very good chance that the first few results would not even be about a wine making store in Seattle.
You may have noticed that some of the best indexed websites are some of the oldest sites on the internet. Most people think that because the websites have been around longer they are more trust worthy. While there is a certain amount of truth to this, it is due more to the old design styles. As the internet has grown it has become a contest to who has the best designed website. As sites grew with better design and more flashy images, which search engines can not read, they lost search engine relevancy.
Why Keyword Research Should Be Done First
Once keyword research has been completed and selective words have been chosen then the next step is website optimization. What is website optimization? Website optimization is setting up your website and content in a way that will present optimum keywords to a search engine. This can be a very tricky thing to do. In the past some companies have abused this and cheated when optimizing a website. To minimize the cheaters search engines, especially Google, are very careful about how keywords are displayed. BMW was recently banned from Google for cheating with this sort of spam.
Xray Sierra develops your website and uses professional copy to optimize your targeted keywords properly throughout your website. We also re-design your website using a new designing language called CSS (Cascading Style Sheets). This relatively new language allows us to setup your website in a more optimized manner. This language allows us to place your content first in the code that a search engine sees even if the content does not appear first. If your website was originally designed by Xray Sierra then your site has already been developed in CSS.
Please contact us today to learn how Xray Sierra can optimize your company's website.
